Packaging Artwork Guide

Start production artwork only after the product construction and dimensions are confirmed. The approved dieline defines where the design prints, folds, joins and trims. A similar-looking package can use a different layout.

Quote files and production files are different

For a quote, attach a PDF, PNG or JPG up to 10 MB. A reference image can communicate the idea, but it is not necessarily a production-ready file. Once the specification is agreed, use the required format and layout for that product.

Check the layout before designing

Confirm the product, size, template version and units.
Identify outside, inside and visible panels, including the opening direction.
Mark cut, fold, glue, seal and other non-printing areas as required by the supplied template.
Use the specified bleed and safe areas; do not assume one value applies to every substrate and construction.

Bleed, trim and safe area

Bleed extends a background beyond the intended trim so a small cutting variation does not reveal an unwanted edge. The safe area keeps essential text away from cuts or folds. Follow the production template for the exact distances and export setup. Adobe explains printer’s marks and bleed in Illustrator.

Prepare logos, text and color

Use vector logos where available. Keep raster images suitable for their final printed size, confirm the required color workflow and check that fonts are handled as requested in the production PDF. A screen preview does not establish how a brand color will look on kraft paper, a clear cup or a metallic pouch.

Review at actual size

Check small text, thin lines, QR codes and barcodes on the final-size layout. For a curved or folded package, also review how these features appear on the assembled product. Keep essential information away from seams and opening features.

Use a checklist for approval

Confirm spelling, product variants and quantities per design.
Check dimensions, orientation, print sides and finishes.
Verify any offer code, website, barcode or QR destination.
Review the proof method and what it can establish about color and construction.
Record the approved file and template version before production.

Choose guidance for your package

Use box measurements for packed dimensions, pouch specifications for seal and closure planning, and cup construction guidance for tapered drink-service formats.

If you need design help, select that option in your request and describe the assets you have. Complete the quote checklist or start your project.