Thank You for Your Order: 40 Message Ideas for Packaging Inserts
Forty original messages for first orders, handmade goods, returning customers, and gifts—plus a practical way to turn your chosen words into a readable card.
A good “thank you for your order” message sounds like your shop: direct, warm, and easy to read. Start with one sentence of thanks, then add a useful detail only if it belongs on the card. Below are 40 original messages grouped by situation, followed by a simple layout approach for a printed packaging insert.
You do not need a grand speech inside a small parcel. A few natural words can acknowledge the purchase and help the customer feel that a person prepared it. Choose a message you would be comfortable saying at your counter.

Choose the purpose and tone of the message
Decide what the card needs to do before choosing the wording. Is it a straightforward thank-you, a note for handmade work, a welcome for a first customer, or an acknowledgment of someone returning?
| Situation | Useful tone | Check before printing |
|---|---|---|
| Every order | Simple and welcoming | Will the wording fit any product you sell? |
| Handmade goods | Personal and specific | Are claims about making or packing true? |
| First order | A clear welcome | Can staff reliably identify first purchases? |
| Repeat order | Familiar without being intrusive | Can this version be selected consistently? |
| Gift order | Considerate and neutral | Is the reader the buyer or the recipient? |
Use words that your business can stand behind
“Made with care” works when it describes your products. “Happy to see you again” belongs in a repeat order, not a first purchase. Personal wording loses its point if the packing process sends it to the wrong person.
A standard message plus space for a short handwritten line can be easier to manage than many printed versions. If you do need versions, label them clearly in your packing instructions.
Forty original messages grouped by situation
These are original starting points. Use a line as written or adapt it to your voice. Select statements that match your operation; none includes a discount, review incentive, or invented promise.
Simple thanks for any order
For handmade goods and maker-led shops
For first-time customers
For returning customers
For gift orders and special moments
Choose for the reader, not just the order flag
For a gift sent directly to its recipient, a neutral line such as message 34 or 37 may fit better than thanking the reader for a purchase they did not make. Keep the buyer’s personal gift note separate from your shop’s card.
Fit the message to a readable card layout
Give the thank-you room to breathe. A short message set clearly is easier to read than a card filled with tiny care instructions, social handles, a promotion, and a request for feedback.
Use a simple hierarchy
- Main message: the sentence the customer should see first.
- Supporting line: one relevant detail, if needed.
- Signature: your actual shop name or a truthful team sign-off.
- Support details: a real, tested way to contact you, often on the reverse.
For example, the front might use “Thanks for your order.” with “Made with care. Packed with thanks.” beneath it. Put support details on the back if they compete with the main message. Only use the handmade line when it accurately describes the order.
Check at the finished size
Print a paper proof at the intended dimensions. Read it under ordinary packing-room light and see how it sits in the parcel. If you have to squint, edit the copy or enlarge the type before adding more decoration.
Keep text away from trim edges using the supplier’s confirmed template. Our artwork guide covers production files and layout checks. The inset area in the illustration is a visual explanation, not a universal bleed or margin specification.

Prepare your printed thank-you card
Choose the card’s job, then specify it. Custom thank-you cards focus on the note; insert cards can be a starting point when the piece has a broader information role. Confirm the format for your project rather than assuming a universal size or finish.
Prepare one clear request
- Intended use and where the card sits in the package.
- Finished size and whether one or both sides are printed.
- Chosen message, signature, and real support details.
- Artwork versions and a packing rule for each version.
- Quantities by design, destination ZIP, and requested timing.
If you use several messages, count stock separately by version. A shop that cannot reliably distinguish first and returning orders may be better served by one versatile thank-you line. Compare the effect of extra versions with our packaging cost guide.
For the rest of the parcel, see the handmade packaging starter system. Keep the message connected to a practical, consistent packing process.
Your words.
A card worth reading.
Planning your own thank you cards? Share the intended use, finished size, artwork versions, quantities, and delivery ZIP for a project-specific quote.
Editorial notes & production references
All 40 numbered messages were written originally for this guide. Reviewed October 6, 2026. Select wording that truthfully fits your business and the recipient.
- BrandYourPack Packaging Artwork Guide — artwork preparation.
- Custom Thank You Cards and Custom Insert Cards — project enquiry entry points.